Comparing Value Chains

• Streaming (music/video) have similar simplified Value Chain
  • 1. creator/artist
  • 2. studios
  • 3A. traditional distributors (Warner Music, Universal Studios)
  • 3B. digital disruptors (includes traditional distributors shifting)(Spotify, Netflix, Peacock, Disney+)
  • 4. consumers
• ‘first copy’ cost varies based on market
  • film/tv cost on front end is very high -> less people
  • music/social on front end is very low -> more people entering
  • both lead to consolidation of power (major studios/institutions)